Should Companies Only Use Local Colleges and Universities?

In the last decade or so higher education has seen a substantial increase in the number of national, online learning vendors.  I will make the argument that, like politics, higher education for adults is best served locally.

In my experience, one of the most substantive points of value for the college cohorts I created was the work-place relationships established.  The content offered through our academic partnerships was the same as that offered in open enrollment classes at most universities.  However, the value from having employees learn together was obvious to us, but difficult to measure.

Imagine a scenario when you have your members of your organization learning the same college course content term after term.  The class discussions will more likely  focus on how the academic content can be applied to your company or organization.  The cohort of learners can become a focal point for change and growth in your organization.  They are taking the daily tasks and responsibilities of the job and evaluating those items in the context of new learning.

In addition, think about the relationships your company or organization can establish with your local college or university.  The career placement team can help you identify talent, the faculty can become off-line resources for the latest in research and practice that could benefit your organization, and they both come together from an organization that is making your employees better employees.

In a May 2013 report, Gallup suggests that CEOs and other executive leaders of organizations must get to know their local college and university leaders.

Here are 3 reasons to focus on creating academic partnerships and college cohorts with local colleges and universities:  

1.  Keep the talent local.  Whether your company is local, regional, national, or international, your community is best served by those who live there.  The natural incentive to ‘make home better’ is best served by those who live and work in your community.  Both the faculty from the local colleges and universities  — and your employees or members provide talent.  Farming out faculty talent to far off lands can make your local business community weaker.

2.  It creates the opportunity to improve the community.  National college and university brands may provide strong marketing and brand management, but they can’t be everywhere for everybody.  Working with your local higher education providers will provide benefits to the community that cannot be readily matched.

3.  Relationship leverage:  If you think about the first 2 reasons to only use local colleges and universities, it leads to the third reason.  Your business — all business – is based on relationships.  The business intimacy of those local relationships is one that long-distance relationships cannot match with the same degree of success.

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About Gary Stocker
Since 2004, I have developed more than a dozen academic partnership programs with 7 different universities. I have developed the web site: www.collegecohorts.com to share the tips, systems, and processes that were used. Theses partnerships include certificate, degree-building, degree programs for a major midwestern health care system. Examples of the academic partnerships include, MBA, MHA, RN to BSN, MSN, Allied Health, and Nurse Case Manager.

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