What is College Cohorts all about?

How did this all start?  My background is mostly as a health care professional with a decent amount of sales and marketing experience.  I was hired to (mostly) train employees of a big health care organization on an awful performance management system.  You know, the kind we do each year for employees.

As I think back on all of the advertising and marketing I see for colleges and universities, it is always every college going after every student who will listen to or read the advertisement.  I don’t know about you, but I can only stand so many marketing platitudes of excellence before I get nutty.

After 8-plus years of doing this for someone else, I think now is the time to take it to everybody else.

Gary Stocker

March 3, 2012

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